to train and mentor staff and individuals to deliver effective environmental communication
“Environmental scientists and specialists hold critical information for our future, so why aren’t decision-makers, the press and the public listening?”
We hear this all the time from our clients, and believe that it's the vital issue of our times. Our community has tried the same techniques for over 40 years ... perhaps it's time to learn how speak the language of our audiences.
Much public engagement training around science and environmental outreach focuses on voice projection, self-confidence, lack of jargon etc; and for sure we cover these. However, we believe that the major factor in successful communication and behaviour change is to focus on the Values of the audiences you are communicating with.
The training we offer works with leading experts to use the sciences of mind and brain, psychology and neuroscience, language and creativity to appeal to the Values, beliefs and motivators that influence people’s decision-making. Using tools such as Cultural Dynamics we teach about the three hidden worlds of ‘Settlers', ‘Prospectors' and ‘Pioneers’ and how to effectively communicate with each - and in ways that they are ready to receive. The Values of each group are often used by marketing and media companies to reach differing sectors of the public, and by organisations to assess policies, processes and procedures.
With Values at the core of our work, our training uses social science, humour, and hands-on techniques and activities to create direct applications of this learning:
Why do this?
Improve your presentations and articles
Communicate with funders and decision-makers
Deal with the press and other media
Reach new audiences
In short, to gain the skills that help you and your work to be recognised and acted upon.
We can handle the whole process if you wish
Can connect you with events and festivals
Are very experienced with digital and face-to-face
Can run livestreams and public events
Can create evaluation reports if required
We get asked back by key organisations and institutions to deliver our training each year, and can help your staff, students and teams to make real progress, to build confidence, to create videos, to present to camera, to write articles, to do whatever you consider critical.
Our training is not for everyone
It’s not for those who don’t think we need to try something new, to make a difference, or think that good communication isn’t important. Or believe that we are already succeeding in the vital business of reaching and persuading decision-makers, media and public.
We have worked on projects with budgets from £500-£250,000